Typically when something is called a "gloss" or a "balm" I take that to also be synonymous with "colorless". Even if it looks bright and pigmented in the tube, once it makes its way onto your lips, it magically becomes bland. Shiny, sure- but bright? Rarely.
Not so with these new NatureLuxe Gloss Balm sticks from CoverGirl. They give you an amazing dose of color. I was VERY pleasantly surprised.
This product is an especially good buy for someone who wants to try the whole red lip thing but is a little wary of going all out. Try Peony or Anemone. A juicy yet not intimidating red.