Bought It For The Hype (and logo font). Love It For The Insane Glow It Gives My Skin (especially in selfies).

New makeup brands intrigue me. With so many amazing cosmetic lines out there, it always leaves me a little bewildered that anybody would have the balls to launch a new one- the competition is crazy, and it seems like every niche has been filled.

When Flesh Beauty started popping up in my Instagram feed, it caught my eye instantly because, well, I loved the logo font (and I just realized it may be the same font I use on my new blog design, come to think of it)… The cornerstone of the brand isn’t super relevant to me personally- I have never had an issue finding the right hue to match my fair skin- but I LOVE that Flesh is built on the mission to be all-inclusive with 40 shades of foundation right from the start.

Foundation isn’t something I need more of. But there is one thing that I needed to have IMMEDIATELY. I wanted it SOOOOO badly I couldn’t even deal with waiting for it to come in the mail. So, last month, in the pouring rain, I loaded Goldie into the car, parked, unbuckled her from her carseat, and ran like an Olympic sprinter (carrying a 38 pound kettlebell in my arms) to Ulta.

And it was worth the ruined blowout and soggy sneakers. Because I scored the last jar of Fleshpot Eye and Cheek Gloss in the entire store.

Ever since the days of CK One’s Eye Gloss, I am a SUCKER for anything called a gloss that is not intended for the lips. (Anyone remember that product? Basically re-packaged and cleverly named clear lipgloss, but I totally fell for it and totally loved it.)

It is INCREDIBLE. The not-greasy-at-all sheen glimmers on eyelids, cheeks and lips- and depending on the light and the angle, the gold, peach and pink pigments change shades.

Wear it alone. Dab it on over makeup. Or, my favorite hack for a sexy smoky eye is to put on some charcoal or black eyeliner (THIS is my pick for this kind of thing) and then smudge it with a dab of Fleshpot and you get this glossy lid situation that makes doing the whole dramatic eye thing pretty fool proof.

I am obsessed. You will be too. Promise. (And now please excuse me while I order the two new limited edition shades- online only HERE- how sick are they?!)