about / jenn falik

For over 15 years, Jenn Falik has been maybe not the last word in style and beauty advice – but certainly the most honest one! Known for her ability to seek out and share the most unique, problem-solving products, Jenn is the go-to authority on elevated essentials that will make your everyday easier.

From fashion finds and beauty breakthroughs to the latest lifestyle innovations, Jenn has found incredible success as the no-spin, knowledgeable best friend who will tell you exactly where the most genius, products to improve your life are hiding.

Background

Prior to making a career out of prowling for products and incessantly oversharing the ones worth knowing about, Jenn graduated from University of Pennsylvania, worked at American Express and spent a decade at Alison Brod Marketing Communications developing strategic publicity campaigns for the best beauty and fashion brands in the world. She currently resides in Westport, Connecticut (less than one mile from the house where she grew up- a true townie!) with her husband Brian, two daughters (Alexa, age 11 and Goldie, age 7) and rescue pup, Norman.

Better Basics &
The Ultimate Edit

Jenn’s TODAY Show segment, #BetterBasics, is an addictive show-and-tell of the best versions of the items we all use daily, and her shoppable newsletter, The Ultimate Edit, is the most anticipated weekly inbox arrival for women across the country. She shares tidbits of her life as a former NYC party-hopping publicist turned suburban-dwelling, content-creating mom of two on her blog and keeps followers informed 24/7 with product discoveries, tutorials and tips on Instagram.