Frank & Lu: As if I wasn't already intimidated by my 2 year old...


Now she dresses like that girl I always wanted to be. Still want to be, actually.  Effortlessly cool, confident enough to dress for comfort in outfits that are made even more stylish by their simplicity.  

And it is all my fault. Because obviously she is not going out and buying Frank & Lu duds for herself- I am the culprit. And clearly a glutton for my own fashion inferiority complex.

Founder and CEO Michael Jarvela has an impressive fashion resume, with design stints as Gap, J. Crew and Club Monaco- but, as many  (dare I say most?) parents can attest, his kids (Frank & Lu, natch) have since become the boss(es) of him.

It is their likes and dislikes that shape the brand's collection. No scratchy t-shirts with dinosaur or sports car graphics here, and not a ruffle or rhinestone in site. Just high style separates in light weight fabrics that make getting a kid dressed in the morning fuss-free, and, dare I say, even kind of fun?

While I am typically not one to splurge on Alexa's toddler wardrobe (I figure may as well save now as I surely see expensive trips to Intermix in our future), Frank & Lu has best-made basics that she can most definitely wear for several seasons. Currently they have a pop-up location in Westport- but if you aren't the neighborhood, the complete collection is on their easy-to-shop site

For the month of February, enter code LOVE at checkout for 20% off your entire order (valid on regular priced items only). Nice. 

The must-own items?


Rib Thermal Henley Sweater Dress: Sure, it starts as a dress- but come fall, a tunic-length tee to pair with jeans.

Rib Legging: I am not too proud to beg them to make this in my size. Pretty please??

Fine Gauge Sweater Knit Lounge Pant: Got the 2 for Alexa, and the 14 for me. Play date perfection.

Rib Thermal Skirt: Easy to throw on and transform leggings and a onesie into a fashion forward statement. And, it makes the most of an inflated "diaper butt".

Note: Product shots taken from