3 Essential Summer Style Innovations From Small Businesses

Grasswalkers High Heel Strips, TopTOTE hat holder and Solar Buddies sunscreen applicator are 3 of my favorite segment-scouting discoveries of all time

Since I started sharing product finds on television over 15 years ago, I have consistently focused on discovering under-the-radar lifestyle solutions that you may have never known even existed, but are so genius that as soon as you do, you gotta have them.

Given how freaking GENIUS these products are, and how important it is to support small businesses right now, read on to learn about three of my favorite finds from over the years that you all should have in hand for this summer:

Grasswalkers: I am SO ready to slip on heels after wearing sneakers 24/7 since March 11. I mean, I LOVE my sneakers, but when the time comes to get dressed up and go out again, aren’t we all so ready to DRESS?! Yeah, thought so. Well, you gotta get Grasswalkers STAT. Flexible transparent strips that adhere to the bottom of your favorite heels, Grasswalkers create a sturdy surface, allowing you to walk gracefully without sinking into the grass, sand or dirt.

Plus, they are sustainable- you can wash them off and use them over and over and simply reorder adhesive patches ($2.50 a pop) as needed. And, 20 percent of net sales are given each year to arts education programs for kids.

Not only do Grasswalkers keep you from ruining your shoes, they also keep you from being that girl stumbling around the party like she had 10 too many cocktails or the one who has to sit down all night after twisting her ankle on the dance floor! The best $8.99 investment to protect your most precious stilettos and sandals, and your reputation :)

I featured these on TODAY as a summer must-have (you can see the segment HERE) and have not attended an outdoor event in heels without them since.

NOTE: Use the code JENNFALIK at checkout to save $.99 on each pair!

TopTOTE Hat Clip: The most stylish and smart way to carry a hat when you are out and about, attach one to your tote bag, beach bag or backpack like an elegant bag charm. Then, snap the strong magnets around the brim of your hat to securely hold it- hands free- while you attend to other things. Ya know, like holding an iced coffee, your kid's hand, or your phone so you can text everyone you know and let them know to order a TopTOTE immediately.

Solar Buddies Sunscreen Applicators For Kids: Fill this child-friendly roller ball applicator with the sunscreen of your choice and go to town applying sun protection without getting messy sunscreen hands (or messy tantrums from your kids who don’t like the feel/smell/process of applying sunscreen in general!) As you apply, a sponge ring that sits around the rollerball dispenser assists with rubbing the lotion into the skin. What I love about this innovation is how it makes it so easy for even small children to apply their own sunscreen- giving them a sense of confidence and pride! Oh- and it majorly cuts down on sunscreen waste- whenever I let my kids do it themselves right from the bottle, we end up with mountains of unused product, typically smeared along the walls and floor to conceal the over-consumption!

NOTE: I am partnering with Grasswalkers and the company has compensated me financially for content creation and coverage. The opinions shared in this post, however, are completely my own! The best partnerships are the ones born out of a natural affinity for a product- and I am so grateful that Grasswalkers gave me the creative freedom to share the product benefits in my own words. Brand partnerships like this are key to funding and growing my business- and if you guys ever have questions about this topic, feel free to reach out- I am an open book! xx